Tuesday, February 13, 2007

A Sweet Task on the Apprentice

Kudos to the producers and editing team on The Apprentice: LA. Really. This was maybe the first time ever where it seemed so clear through the entire episode which team would win, and that team actually lost. I was shocked; it was fantastic.

The task was back to a marketing/sales task with an advertiser tie-in. I liked the twist of them harvesting their own honey, but really that was just an extra step in the process (it's not like the task hinged on it). And this is where the fantastic editing came in. At Arrow, they kept showing them working well together (with the exception of Surya showing that book smarts don't really mean anything in business). And at Kinetic they showed the chaos of Aimee's "leadership". It seemed like Arrow was selling much more (and their price point was higher); it didn't seem like Kinetic was selling anything until they pulled out the "meet an Olympic gold medalist" card at the end. They even showed members of Kinetic talking about how there was no way they would win.

Of course, in the end, Kinetic ended up winning. And in a move that he can't possibly be proud of, Surya climbed up to the fence to ask Derek to ask Aimee to make sure he won't get fired. (it reminded me a lot of Arrow ganging up on Melissa last week) This is why I hate the twist of the winning PM being in the boardroom. Without Aimee there, Surya probably would have been fired. But instead it was Aaron. It's too bad - he seemed like a nice guy, and his laid-back leadership style was a nice change of pace. At least Kinetic is stuck with Aimee as PM for another week.

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