Monday, March 06, 2006

On The Apprentice tonight, we learned about text messaging. Wait. Did Donald Trump actually explain to us what a text message is? Oh boy…

The task for tonight involved creating a text messaging campaign for the new Fusion razor. They didn’t show a whole lot of the task itself (which is probably a good thing), but they did let us see some of the characters.

At Synergy, Brent continued to be a distraction, and actually seemed to threaten one of his teammates. And when his entire team decided that he should be sent home, Pepi didn’t have the guts to do it. I don’t know which is worse – the distraction that is Brent, or Pepi not doing anything about that distraction. If they lose, Pepi could go home for not dealing with him.

The big story at Gold Rush seemed to be Lenny. What is the deal with Lenny? I can’t stand listening to him talk. It has nothing to do with his strange accent – it’s what he’s saying. At what point did he become an expert? And aside from his ridiculously negative comments, the way he talks to Lee and his teammates is just so disrespectful. Someone who is disrespectful will never get far in business. Of course, I’m guessing that he’ll last awhile on the show – he’s in half the previews for this season.

So, after getting a late start (which I really don’t understand why they wouldn’t be up and out as early as possible), Synergy hit the streets in their bathrobes and slippers. Which, in my town, would cause some attention. But in New York, no one really noticed. Somehow, instead of switching locations or game plans, the idea was to have Brent dance to attract text messages. Brent – I hope you read this – your “dancing” and “robotics” are not talents.

In the end, it wasn’t a huge surprise that Gold Rush won, or even that they won by such a large margin. I was, though, pleasantly surprised at their reward. A moment on my soapbox – there are organizations throughout the country like the one highlighted tonight. You can donate your suits to these organizations to help out men and women who have fallen on hard times. You probably have a suit in your closet that you don’t wear – donate it tomorrow.

Anyways, I appreciate the fact that we got so much boardroom footage. And even though the editing was a little bit funky, Trump was on his game. And with Bill and Ivanka (where are George and Carolyn??), Trump was really the star. In the end, Trump fired Stacey & Pepi. I understood firing Pepi – he really didn’t do a good job leading the team. But Stacey over Brent? If Brent had kept his mouth shut, the entire task would have gone differently. And Brent’s smug little look as he boarded the elevator at the end was enough to make you hurl. My only thought is that because Trump knows that he won't last long, he and Mark Burnett (who does consult on the decisions) decided to keep Brent around for the good tv. It's the Omarossa factor, really. Sigh...

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