Monday, March 20, 2006

I do love a good pun. So when I saw that the title of tonight’s episode of The Apprentice, well, I had to giggle -- “Cereal Killers.”

Why the pun? Well, we’re back to a task where the contestants design an ad campaign for a new and improved product. Tonight’s product? Some sort of new Grape Nuts cereal. And like every other task like it, it would be judged by the executives at Post (or whatever company makes the product) – of course, usually Trump knows the names of the execs. Tonight, he introduced them by saying “your names please?”. That’s just got to make you feel good.

Right away at Synergy, it was clear that Brent was going to be a problem. And Tammy quickly put him in charge of clothing to keep him out of the way (which in itself is funny if you look at how Brent dresses). And she did a great job tactfully explaining to him that he wasn’t the image they wanted to portray to the executives for a healthy cereal. I think I would have just said “Seriously? You? But you’re such a fat slob…”.

On both teams, they figured out that they could get attractive models very cheap by just going out on the street. We know that Gold Rush paid their model $200 and a track suit; Synergy might have paid even less. Of course, I was impressed that Gold Rush got their model to just get into the van with them – I suppose that the NBC cameras helped a bit.

In the end, Synergy’s ad just wasn’t great for a billboard, even though they probably had a better concept. And I think that their ad would look great in a magazine – just not on a billboard. I also loved that Trump couldn’t wrap his brain around why you would assume that the older man was her father – what’s the age difference between him and his newest wife by the way?

I almost forgot – kudos to the cameraman (or woman) who caught the show that was Brent being late for the presentation. Nothing quite like big Brent walking around in his underwear, or carefully combing his hair so it looks like he slept on it. If I were his team, I would have just left him behind. I hate being late.

Anyways, going in to the boardroom, Brent was looking good – because he didn’t have any responsibilities, the loss couldn’t be pinned on him. As they walked in, I kept saying that his team needed to have him be project manager, follow his directions, take the loss, and finally be rid of him. But in the boardroom, Brent just couldn’t keep his mouth shut. For some reason, he felt the need to say that Tammy stunk, and proceed to slam Andrea as well. It was just a train wreck. If you’ve ever watched The Apprentice, you know that the best approach is to keep your mouth shut. No one was attacking Brent – no one was even talking about him. He completely brought the well-deserved criticism upon himself. And it’s no surprise that when Trump finally says the magic words to Brent – “you’re fired” -- you actually can see everyone else on the team breathe a sigh of relief. Thank goodness.

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